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Understanding TripAdvisor’s product creation flow

05/16/2016|9:23:55 AM|

The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.

Capitalizing on IT and data – China Eastern streamlines the blend

05/06/2016|10:42:14 PM|

China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.

How TV and mobile technology are changing the face of destination marketing

04/19/2015|4:02:09 PM|

Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.

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