Search results for “Digital marketing”
Air China’s direct selling keeps pace with its international expansion
09/08/2016|2:18:35 PM|
Air China is assiduously improving both domestic and international websites, as well as its mobile App.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Will slowing economic growth kill China’s outbound travel?
09/02/2016|8:31:41 PM|
Five years ago, 90% of booking.com's customers came from China’s top 3 cities, Beijing, Shanghai, Guangzhou. Now they see more and more coming from lower-tier cities.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016|9:11:56 PM|
Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Ctrip gains from virtuous cycle in a category that continues to grow
09/02/2016|11:47:07 PM|
Ctrip asserts the one-stop travel shopping model is suave, and the scale that can be achieved will be significant going forward.
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
The Jetstar Group reports record underlying EBIT of USD 452 million for 2016
08/29/2016|4:32:37 PM|
Qantas Group’s low-fares airline, the Jetstar Group, recently reported record underlying EBIT of USD 452 million, up 97% for fiscal year 2016.
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