Search results for “Chinese consumer”
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019|10:04:40 AM|
Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
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