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Search results for “BrandZ”
Moxy brand debuts in China with Shanghai property
06/07/2021
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11:49:21 AM
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Moxy Hotels plans to open five additional properties in mainland China in the next year.
Airbnb slashes spend in permanent shift from performance marketing to brand
03/08/2021
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7:34:39 PM
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The brand campaign means sales and marketing as a percentage of revenue will be higher in the first half of this year than in the second half.
Marriott refines development strategy in China, focusing on “brand+destination”
03/05/2021
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11:32:50 AM
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Marriott plans to open 60 or more hotels in China this year.
Rethinking influencer relationships post-COVID
10/21/2021
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5:11:47 PM
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Bigger isn’t always better in the influencer world.
Travel and tourism brands boost marketing and tailor messages
04/29/2021
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7:33:52 PM
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Expedia and Marriott are among the companies rethinking their marketing as consumers get vaccinated and travel and tourism demand grows.
Bring your shades. The future looks bright
10/13/2021
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4:24:40 PM
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Consumers are willing to spend more money (13%) for nicer accommodations (28%) and for longer periods of time (24%) on future travel.
Lifestyle hotel brand seeks IPO; China to approve 1st foreign vaccine by July | Daily Brief
04/19/2021
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10:53:17 PM
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Hong Kong, Macau tightens flight ban, quarantine rule to fight mutant strain; Hong Kong, Singapore target mid-May for travel bubble deal.
Lifestyle hotel brand Atour reportedly plans $300m US IPO
04/19/2021
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3:57:18 PM
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The company was backed by Legend Capital and Alibaba’s former CEO Mr. Zhaoxi Lu in previous funding round.
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