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Search results for “BrandZ”
Hotel brands expect hybrid events to flourish post-pandemic
07/01/2021
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5:29:25 PM
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Hybrid meetings do not necessarily mean a reduction in the number of attendees for the face-to-face portion of the meeting or event.
Chinese OTA Tongcheng-Elong invests tens of millions of yuan in e-sports hotel brand
06/29/2021
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2:17:26 PM
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The number of e-sports hotels in China increased by 600% in just one year.
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
06/28/2021
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2:22:56 PM
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Between January and May, impressions across travel advertisers were up 280% compared to the same period in 2020.
What differentiates a business traveler from a leisure traveler? Use of health data, brands and travel tech
06/21/2021
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6:29:33 PM
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It is up to the travel industry to understand their different needs and similarities to tailor the experience and install confidence back into travel.
Ground zero and your brand's image
04/02/2021
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2:00:52 PM
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For hotels, first impressions don’t start with a handshake, they start with your reservation department or call center.
For hotels the future is branded. Or is it?
03/24/2021
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6:17:49 PM
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American hotels have been jumping on the branding wagon since 1952. Could consumer behavior changes from the epidemic and ever-evolving online search turn the tide?
What path should travel brands take in a partially vaccinated world?
06/11/2021
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7:00:09 PM
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The biggest challenge for travel brands ahead is not being the one who dictates travel eligibility.
Hotel & lifestyle brand Atour files for $100 million US IPO, with Trip.com holding 14.8% shares
06/09/2021
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8:32:46 AM
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In 2020, customers under 30 contributed to 35.0% of its total gross transaction value.
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