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Search results for “BrandZ”
Wyndham's all-inclusive Alltra brand targets midscale travelers
10/15/2021
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5:00:34 PM
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There appears to be little worry that the sector is in danger of becoming oversaturated.
Are branded hotel experiences the right solution for you?
07/12/2021
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7:04:10 PM
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Partnerships are a high-impact platform that captures the attention of millions of consumers, and when brought to life through tangible experiences, the reach becomes exponentially higher.
Alibaba’s travel brand Fliggy makes strategic investment in home-sharing platform Xiaozhu
09/25/2021
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2:43:34 PM
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As of June 2021, Xiaozhu had more than 800,000 listings on its platform.
Cathay Pacific launches lifestyle brand as travel revenue dries up
07/06/2021
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12:23:09 PM
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The brand "Cathay" will allow users to purchase services and goods through the airline only in Hong Kong at first.
U.S. travel brands hop on Tiktok marketing to reach next-gen travelers
09/09/2021
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5:53:45 PM
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Travel brands outside of the U.S. have long appreciated the power of TikTok videos to raise awareness about their brands.
What do Gen Z travelers want from online travel brands?
09/08/2021
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1:49:23 PM
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Nearly two-thirds of Gen Z travelers, defined as those born between 1997 and 2012, are planning "revenge travel" to make up for lost trips amid the Covid-19 crisis.
Hilton, Marriott, and IHG are making affordable brands development priorities
08/28/2021
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11:30:24 PM
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Just three brands — Home2 Suites, IHG’s Holiday Inn Express, and Marriott’s Fairfield Inn — comprise 20 percent of the total hotel construction pipeline in the U.S.
A Look at boutique, soft-brand hotel supply and performance
06/04/2021
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2:32:16 PM
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Soft-brand supply has grown 19% in the past decade.
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