Omescape has cooperated with The Palace Museum and Disney to launch interactive detective and mystery games.
Ctrip's CEO Jane Sun, CFO Cindy Wang and CTO Xing Xiong were appointed to the board of directors of MakeMyTrip, and Ctrip chairman James Liang continued to serve on the board.
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
The online travel company has judiciously capitalized on its association with Tencent, and believes it is primed for sustaining its growth in the future.
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.