The 10th edition of the Convention will take place on the second day of the ITB China Special Edition, 8 May 2021, to feature in-depth discussions on industry practices and new trends.
By focusing less on third-party channels and more on direct marketing, these hotels have a chance to own their audiences and pass these cost savings onto planners, ultimately benefiting both parties.
Mark your calendar for the new dates of ITB China 2021 in Shanghai - November 24-26.
China’s MICE travel and tourism market is showing rapid growth and is expected to reach a market value of over USD 31 billion by 2026.
An influx of Chinese travelers is expected at Narita Airport near Tokyo. About 20 flights to and from Chinese cities are operated weekly.
The world-class studio is set to transform MICE events into immersive visual experiences.
The nations are looking to revive their coronavirus pandemic-hit economies, the world's second and third largest, through a restart of two-way business travel.
Global travel restrictions related to the pandemic mean that international participation will be negligible at best.
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