Chinese tourists scared off by MERS are cancelling Korean trips in favour of Thailand and Japan.
As Korea is still grappling with containing MERS, Chinese visitor arrivals to Incheon Airport have dwindled from 20,000 to 400 per day.
Arrivals by Chinese tourists to Greece increased 70% y-o-y to 100,000 in 2014 and it is estimated to increase 50% more y-o-y in 2015.
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
Italy has now become one of the top European destinations for Chinese tourists with 4 million arrivals expected this year.
As a B2B specialist, Kuoni is looking at several opportunities, including capitalizing on the capabilities of different partners in China in order to increase the visibility of its offerings.
While visitors expenditure in Europe in April was up 40.4% y-o-y, it paled in comparison to the 93% increase in other regions.
The number of Chinese visitors to Britain fell for the first time in five years last year, although total visitor arrivals went up by 5.2%.