The free domain allows hoteliers to access MaxiRoom without restrictions and provides information about performance in comparison with local competitors.
The company aims to sign 25% of the major companies in the country and have one million properties on its books by the end of 2019.
The first two hotels are expected to open in Shanghai and Beijing by late 2020.
This investment for Cendyn will enable the business to further scale and innovate its solutions for the hospitality industry.
As participation grows, Baidu may open up more advertising channels to test out Aladdin’s profitability.
OYO's strategy of quickly growing its chain contrasts with H Hotel's method of carefully selecting hotels, for example, by setting certain levels of sales as a condition for consideration as franchisee.
LvYue is taking the long-term lease route to establish its initial footprint in India, it will also explore a combination of management contracts and franchise agreements to expand the network later.
Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
