Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads.
Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday.
Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers.
Read full story at: http://www.tnooz.com/2011/11/07/news/social-media-becoming-most-important-marketing-channel-for-travel-ppc-in-fourth-place/
