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Wifi in the sky can generate loyalty (bandwidth permitting)

08/09/2018| 3:13:14 PM| 中文

Framing the conversation around loyalty, the quality of the connection comes to the fore. Inmarsat found that 54% of passengers agreed that no wifi connection is better than a bad (poor quality) one.

Satellite connectivity supplier Inmarsat has published its fourth annual Inflight Connectivity Survey, which shows that the availability of good-quality wifi onboard can be a loyalty driver for airlines.

The survey is based on responses from 9,300 passengers across 32 markets in Europe, Asia, the Middle East, Latin America and North America.

81% of passengers would use inflight wifi if it was available on their next flight, rising to 91% of 18-30 year olds, 90% of business travellers and 90% of passengers travelling with children

Framing the conversation around loyalty, the quality of the connection comes to the fore. Inmarsat found that 54% of passengers agreed that no wifi connection is better than a bad (poor quality) one.

“US airlines might have been the early adopters, but to date passengers have had a mixed experience with the standard of service offered. As such, only 42% of passengers in North America stated that inflight wifi would make them more likely to rebook with an airline. This reinforces the need for airlines to provide a premium offering that genuinely improves the customer experience.”

The regions with greatest demand for a quality wifi connection are India/Middle East/Africa (79%), Asia Pacific (78%) and Latin America (75%). Only 50% of Europeans and 49% of travellers in North America felt this strongly about having an internet connection onboard.

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TAGS: Inmarsat | inflight wifi
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