Booking.com dominates hotel bookings in key European nations
Interesting data released from hotel switch eRevMax this week that shows the dominance of Booking.com as a source for hotel bookings in a number of European countries.
In each of the five markets – UK, France, Germany, Spain, and Russia – the Priceline Group-owned hotel booking site has pretty much either a leading or overwhelming position at the top.
The UK, for example, has Booking.com providing more than double the numbers of reservations processed through the eRevMax platform than its nearest challenger, LateRooms.
Its tightest lead is in France, ahead of HRS, whilst in Russia the company brings in almost as much business to hotels as the next four providers combined.
Read original article