Search results for “travel advertising”
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
China’s State Council to fully support development of national tourism industry
08/12/2015|11:05:27 AM|
China’s State Council reiterated support for the tourism industry in a recently published directive.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
CTA to release standard pricing for domestic tourism
05/21/2015|6:17:24 PM|
The China Tourism Association is formulating a set of guideline pricing for domestic tour itineraries.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
CAR Inc signs purchase deal with VW to enlarge fleet
05/13/2015|10:30:25 AM|
CAR Inc has signed an agreement to purchase 100,000 cars for at least RMB10 billion from Shanghai Volkswagen over the next three years.
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