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Search results for “touchpoints”
Chinese online retail spending forecast to reach US$1 trillion by 2019: Forrester
02/15/2015
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5:15:25 PM
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The China Online Retail Forecast 2014-2019 from Forrester Research, Inc. forecasts that online retail spending in China will exceed US$1 trillion by 2019.
Brand relevancy in 2020 – how to win the battle in the hotel industry
04/19/2017
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7:41:27 PM
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Only 50% of guests visit a hotel’s website before booking, hotels must develop new touchpoints to communicate effectively with their clientele through mobile, social media and other online channels.
Digital Travel Sales Mature in France, Germany; Mobile Takes Flight in Spain
11/08/2013
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7:01:16 AM
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“People are becoming more last-minute and more flexible in their booking behavior, so they don’t plan as much in advance anymore,” said Stefan Menden, founder of JustBook. “
Travelers' Mobile Habits Put Marketers In-Flight
04/19/2013
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11:08:14 AM
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Marketers have the opportunity to reach their customers almost constantly during the travel journey, according to a new eMarketer report, “Marketing to Mobile Travelers: Device Usage During Travel Offers New Touchpoints.”
How to use great customer service to trigger social media attention [15 TIPS]
07/30/2012
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11:21:18 AM
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Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
How many websites and devices does a consumer use to research travel?
09/03/2014
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7:39:18 PM
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As devices proliferate, the number of touchpoints for travel research increases.
Forrester: Smartphone mobile travel strategy means immediacy, push alerts and video
07/15/2011
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9:43:36 AM
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Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.
Best Western focuses on a new culture of customer service
01/26/2007
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9:57:00 AM
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Best Western is gearing up for the launch of a new culture of customer service called My Best customer care. (1/24/2007)
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