Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
But while customer service has always been a prerequisite to success in the hotel industry, in this social media era where everyone acts as a publisher, there is additional marketing value to being remarkable.
Getting the basics right, but also looking to create so-called talkable touchpoints.
Read full story at: http://www.tnooz.com/2012/07/25/how-to/how-to-use-great-customer-service-to-trigger-social-media-attention-15-tips/
