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Search results for “touchpoints”
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016
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9:11:56 PM
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Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
KLM on Messenger and being a speck in a galaxy of digital giants
06/13/2016
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1:39:46 PM
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Dutch airline KLM is well known for experimenting with digital marketing in its different forms including social media.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Apple thinks the future of TV is apps, so where are the travel ones?
03/25/2016
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1:17:31 PM
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Travel apps represent about 5% of mobile apps, but they don’t nearly have a 5% share among the TV apps yet. However, Apple TV, as a new app platform, is ideal for engaging travellers with inspiring content and helping them better research travel.
How Google’s using AI and big data to make travel better
09/12/2018
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10:45:13 AM
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Disruption is coming, travel companies need to take full advantage of physical location touchpoints and master data orchestration.
Offering a digital experience that is globally consistent, locally unique
12/22/2015
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10:23:06 AM
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How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
Weaving the magic of context marketing via your website
11/18/2015
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10:11:40 AM
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What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
The naked truth about trust, hotels and Airbnb
11/02/2015
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10:50:27 PM
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There’s no denying there has to be a high level of trust in the guest-hotel relationship. but a survey, Americans’ trust in each other has diminished. Article by Tnooz.
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