Search results for “third-party channel”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Baidu, Qunar, eLong, Priceline…Ctrip’s arsenal as strong as ever
11/20/2015|6:25:12 PM|
How is Ctrip going to build on a spate of strategic alliances signed this year? This question expectedly hogged the limelight as Ctrip shared its Q3 results
Tigerair Taiwan and Travelport announce new global agreement
11/24/2015|10:41:26 AM|
Travelport and Tigerair Taiwan announced their first ever global content and merchandising agreement.
L.A. Tourism trains sights on China market in run up to 2016 China-US tourism year
11/04/2015|9:31:18 AM|
Last year we had over 20% growth y-o-y in arrivals and we’re expecting that kind of compounded growth for the next three to five years.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
China’s online travel industry grew 38.9% in 2014
10/09/2015|10:28:37 PM|
The scale of transactions in China’s online travel industry reached RMB307.79 billion in 2014, up 38.9% from the previous year.
Travel O2O ecommerce platform Ilvyou raises US$8.6 million in A Series financing
10/21/2015|4:41:53 PM|
Travel wholesale ecommerce and O2O platform Ilvyou announced it received RMB55 million in its A Series financing round, from lead investor CHC Capital.
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