Search results for “online marketing”
Online travel agency giants spent $10.6 billion on marketing in 2018
03/15/2019|5:00:52 PM|
Expedia Group accounted for the highest amount at $5.68 billion, Booking Holdings came in at $4.96 billion.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Google Travel is worth $100 Billion — even more than Priceline
09/19/2017|8:49:12 AM|
Skift estimated Google’s travel business could be worth $100 billion, contributing about 15% to Google’s $650 billion market cap; Google travel revenue in 2016 was expected to be $11.2 billion.
Dear, airlines: online marketing works in other ways
02/21/2017|2:45:40 PM|
Airlines have to work hard to deliver punctuality, safety and luggage, but need to talk about what their customers are talking about: the destination.
Complete guide to online marketing for independent hotels II
11/05/2016|9:15:47 AM|
SEM drives high ROI through brand protection, hotels can take advantage of remarketing to drive conversion.
Complete guide to online marketing for independent hotels I
11/03/2016|9:16:05 AM|
The design of hotel website,search engine optimisation, trademark protection, search engine marketing, metasearch marketing, discounts and loyalty offers are part of online marketing strategy for independent hotels.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Tourism 101: online marketing to China
06/12/2015|7:15:15 AM|
Chinese tourists represent quite a juicy market – 100 million tourists in 2014, rising to a whopping 200 million by 2020.
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