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What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

Airlines battle for Brussels on a key China–Europe route

12/18/2025|4:47:47 PM|

Airlines are vying for three strategic assets.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

How young people choose their next trip today

11/27/2025|11:49:38 PM|

Over the past two years, the number of unique and specialty hotels on Douyin has increased by 73%.

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Chinese-style bathhouses: A new favorite for foreign tourists

11/19/2025|9:55:23 AM|

“24-hour spas in China” have become the latest trending keyword among foreign influencers.

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40% of China-Japan flights slashed: where is the capacity shifting?

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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China grants 30-day visa-free entry for UK citizens

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