Search results for “market segment”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
China Lodging makes a compelling statement with Q1 results
05/18/2016|4:27:30 PM|
With their latest financial results, the group has asserted that their strong innovation capability drives underlying robust performance.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016|11:14:05 AM|
Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Shiji to acquire 19.6% voting right in Huanxun E-commerce for RMB 152 million
05/31/2016|10:03:28 AM|
Shiji Information, a major PMS service provider in China, plans to splash out RMB 152 million to buy 100% shares of Great Kylin Investment, which owns 19.6% voting right in Huanxun E-commerce. Shiji also owns 22.5% of iPS, Huanxun E-commerce’s fully-controlled subsidiary
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
eHi upbeat about prospects despite marginal loss in Q4
04/05/2016|10:12:31 PM|
eHi expects 2016 to be another record year for its revenue growth. The team is counting on its integrated business model, brand awareness and mobile infrastructure.
Transparency in online medium exposes weak sales strategy
04/06/2016|9:38:31 AM|
Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016|11:20:10 AM|
Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
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