Search results for “loyalty program”
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Radisson, Jin Jiang’s loyalty programs begin merging benefits
07/02/2019|5:25:46 PM|
Fifty-three Radisson Hotel Group properties became bookable on WeHotel June 30, with more than 1,100 hotels to follow by year's end.
Air France KLM and Accor create ‘dual reward’ loyalty scheme
06/21/2019|4:39:10 PM|
Membersare of both companies' loyalty programmes are allowed to simultaneously earn Miles+Points rewards across all flight and hotel booking, as well as more ways to redeem their points and miles.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019|10:18:45 AM|
The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Accor rebrands and launches a new loyalty program
02/22/2019|6:02:59 PM|
Accor spends $700 million a year on sales and marketing while Marriott spends $4 billion and Hilton more than $2.2 billion, Accor intends to catch up with what competitors spend.
Fintech OpenSparkz scores $1.5 million to tidy up loyalty-card space
02/19/2019|9:43:09 AM|
OpenSparkz is a Platform-as-a-Service startup allowing consumers to consolidate multiple loyalty and points programs into one.
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
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