Search results for “hotel marketing”
APAC hotel markets show continued signs of recovery
10/26/2020|3:39:12 PM|
In September, 70% or better occupancy levels were registered in key China markets such as Sanya, Shenzhen, Chengdu and Xi’an, and these markets were showing year-over-year growth in the metric.
The rise of the OTAs
05/17/2021|6:42:29 PM|
Many hoteliers who participate in the metasearch area will worry that the rising CPCs will make this battleground uninhabitable for worthy returns.
5 ways your hotel can benefit from a Customer Data Platform
05/21/2021|2:42:55 PM|
The main aim of CDP is to create a 360-degree customer profile.
Hotel recovery: why content parity is the next rate parity
05/12/2021|4:53:52 PM|
The next step to take in early 2021 is to address content parity through the use of a fully integrated distribution system.
Hospitality is the kingdom of sensory marketing
04/19/2021|6:54:13 PM|
What makes you unique is your personalization and the sensation you can create with Sensory, Emotional, Experiential.
How can hoteliers win the booking war with Airbnb?
04/19/2021|10:32:10 AM|
Airbnb may have won the 2020 occupancy battle, but hoteliers can beat Airbnb at its own game and ultimately win the booking war.
Should hotels do a better job of reflecting their communities?
04/08/2021|6:00:37 PM|
By bringing hotels into a deeper, richer conversation with their surroundings, we can help give a much needed boost to communities which have suffered through lockdown.
Break the unwritten rules of upselling
04/08/2021|6:47:48 PM|
It’s clear we’ll never return to the old version of ‘normal.’ Post-crisis hoteliers need to be very asset-specific and adopt a sales-oriented attitude. Those who follow the old rules of upselling will be at a competitive disadvantage.
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