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Search results for “google”
Back to basics: online reputation management
02/13/2019
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9:16:09 PM
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Hotels should strengthen their monitoring of online reviews and provide effective feedback as great online reputation is essential for positive brand awareness and increased customer satisfaction.
Google search shows rising interest in travel to China
03/24/2017
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4:27:01 PM
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Searches on Google for flights to China are up 24% year on year worldwide, outpacing the growth for flights to popular destinations such as France and Australia, according to Marketing Interactive.
Eye-tracking Google search results for hotels shows emphasis on ad products
03/22/2017
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6:24:27 PM
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The eye-tracking study confirmed that the addition of the business listing box and metasearch tool of Google appears to keep eyes focused on paid areas of the SERP for a longer period of time.
Will Chinese technology give hoteliers a fat problem this Year of the Pig?
01/28/2019
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4:41:12 PM
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Partnering with Hotelbeds allows hoteliers a quick and cost-effective route into the Chinese market, without having to create their own local sales teams, social media presence or customer support teams.
Data-fuelled guide reveals best strategy to drive repeat bookings
01/24/2019
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10:59:10 PM
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Points-based loyalty programs are not as effective in driving direct revenue and boosting repeat bookings as many would believe.
Amadeus invests in Asia Pacific technologies before they land in travel
01/22/2019
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9:36:05 AM
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Being heavily reliant on technologies to drive its growth, Amadeus sees both external startup incubating and internal pilot research crucial for long-term prosperity; but the company is not alone in this run.
Apple books 50 daily flights to China, spends $150 million a year
01/15/2019
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10:15:29 AM
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Pudong International Airport, Hong Kong International Airport and Taiwan Taoyuan International Airport round out the top three routes for Apple’s air travel.
Google might be the winner of Priceline's $3.5 billion on marketing
03/01/2017
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10:00:21 AM
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Priceline Group splashed out a record USD 3.5 billion on marketing last year and Google was most likely the primary recipient of the company’s eyewatering ad spend.
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