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AccorHotels Chief Brand Officer: ‘We Need to Watch Google and Amazon Carefully’
06/14/2018
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5:31:31 PM
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In order to compete with the likes of Google and Amazon, AccorHotels has transformed itself from a primarily midscale- and economy-hotel owner/operator into an asset-light “lifestyle travel platform”.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018
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7:39:30 AM
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Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
Amazon's return to travel via voice search
05/22/2017
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2:09:08 PM
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Amazon's shift to travel search is nothing to do with desktop or mobile but the introduction of voice through its Alexa service on the Echo device.
Chinese tourism will benefit the West in marketing and influence
05/14/2018
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9:32:44 AM
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The West can learn to use new, powerful tools that will shape the future of marketing and business. Western governments need to create the conditions under which Chinese tourism can flourish: easier access, a safer environment, more convenience.
Top 5 hotel experiences most talked about on social media
03/30/2017
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2:29:53 PM
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Local Measure examined every item of content on Facebook, Instagram and Twitter for two months from the turn of 2017 for 300 hotels in the US, Australia and across Asia.
Amazon will buy a large tour operator to conquer travel market?
03/29/2017
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9:54:33 AM
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In an interview with French travel magazine TourMaG, Jean-Pierre Nadir, founder and CEO of travel metasearch site EasyVoyage , said that “Amazon will buy a large operator to conquer the tourism market.”
For hoteliers: 6 steps to success in text messaging and chat
04/24/2018
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10:00:09 AM
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56% of people would rather message a business than call customer service and more than half of respondents said they are more likely to shop with a business they can message directly.
Facebook overhauls Dynamic Ads, just for travel marketers
05/12/2016
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11:02:46 AM
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Facebook is this week relaunching the existing Dynamic Product Ads platform for marketers, so that travel brands can make their content more relevant to users of the site.
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