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Search results for “eMarketer”
Travelers Get Comfortable with Mobile Conversions
07/15/2013
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10:24:19 AM
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eMarketer estimates that 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.
Come on travel companies – why are you not investing in tablet applications?
07/05/2013
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10:21:16 AM
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Given the high level of usage and engagement of tablets, and the more immersive experience that an app provides, hoteliers and travel companies in general should be racing to invest in tablet apps.
With Online Reviews Critical to Travelers, Marketers Adjust Their Approach
07/03/2013
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10:26:29 AM
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As online reviews become simultaneously more sophisticated and unwieldy, there are both opportunities and challenges for marketers.
Travelers' Mobile Habits Put Marketers In-Flight
04/19/2013
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11:08:14 AM
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Marketers have the opportunity to reach their customers almost constantly during the travel journey, according to a new eMarketer report, “Marketing to Mobile Travelers: Device Usage During Travel Offers New Touchpoints.”
In online travel booking, mobile isn’t all mobile
04/01/2013
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10:02:21 AM
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Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device.
Despite improvements, luxury hotels have vacancy for mobile
05/22/2015
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3:50:33 PM
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This year, nearly 75 million US consumers will research travel information via mobile, and about 46 million will book there, eMarketer estimates.
Visual storytelling – a core part of digital marketing for hotels
01/07/2013
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10:25:20 AM
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Be distinguished, direct, interesting and ready to interact with your target audience and you’re on your way to communicating your story in the most appealing manner.
iPad and other tablets starting to challenge old web shopping behavior
07/24/2012
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9:57:52 AM
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A recent report from eMarketer says tablets are extending US consumer shopping hours “well into the night and generating incremental sales as a result”, even more so than mobile devices and laptops.
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