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Search results for “e-TEST”
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016
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10:02:43 AM
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Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
Pivotal moments 2015 – When TripAdvisor’s instant booking won Marriott
01/05/2016
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10:21:33 AM
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With the world’s most-downloaded travel mobile app, TripAdvisor provides a solution to hotels which have been struggling to market mobile users. This summer, it successfully signed Marriott to participate in its instant booking functionality.
Weaving the magic of context marketing via your website
11/18/2015
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10:11:40 AM
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What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Looking back and ahead – advice to travel startups
12/25/2015
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9:22:52 AM
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2015 witnessed multiple M&A and financing activities in travel industry and 2016 will see much more difficulties in financing for startups which could also find a way out by finding out the right niche market and customer segment and building in their traction.
Carving a niche for a mobile app in a fragmented business category
12/07/2015
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6:04:26 PM
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eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
One app to rules them all: WeChat and mobile in China
10/16/2015
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3:28:14 PM
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WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015
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3:24:16 PM
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More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Crafting a merchandising plan with a pragmatic approach
09/29/2015
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10:41:18 AM
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Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
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