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Destination-based marketing adapts location-driven strategies for consumers on the move

05/09/2019|6:20:04 PM|

Destination-based marketing refers to a way of targeting on-the-go consumers.

How are hotels responding to the seismic shift in staying at a location?

08/24/2018|8:15:33 AM|

Hotels are experimenting and evolving in terms of their design, amenities, service etc. Accordingly, the combination of data, content and technology, too, needs to transform to attain guest-centricity.

TripAdvisor on experiences, rates, destinations and more in 2016

12/16/2015|6:33:28 PM|

As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them.

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