Search results for “destination marketing”
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Engaging travel audiences through 360-degree video
03/08/2017|4:24:26 PM|
We’ve come a long way from the days of sending out promotional ‘guided tour’ VHS tapes to woo would-be guests, and the dawn of 360 video marketing is poised to revolutionise travel advertising.
Tourism board uses vehicle recognition tech to target affluent travellers
01/11/2017|3:43:17 PM|
Bermuda Tourism has teamed up with the Media Agency Group to come up with a way of getting eyeballs on a new promotion for the Caribbean island.
Travelport partners with Macao tourism authority for destination marketing
04/14/2016|11:54:14 AM|
Macao Government Tourism Office has formed a new marketing partnership with Travelport, aimed at driving more tourist inflow
Seeing is believing – imagery, icons and interaction in destination marketing
04/01/2016|6:26:36 PM|
In order to inspire travelers to not only consider but also actually book a trip, destination marketers could create immersive and interactive videos, provide digital concierge service and make use of social media.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
I Hate Thailand – reverse psychology clip goes viral, but will it work?
12/02/2014|5:52:06 PM|
Tourism bosses in Thailand are no doubt extremely pleased that a quirky marketing campaign has captured the attention of many.
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