Search results for “data marketing”
Understanding and benefiting from complex travel data
02/27/2015|9:23:27 AM|
As the focus on consumer data has strengthened globally and the rush to collect it has heated up, the value of travel data has gained concurrently.
Travel industry shows rest of pack how to leverage mobile data
01/13/2015|4:52:31 PM|
The travel industry is setting itself apart from the pack in its ability to leverage mobile data to drive customer engagement, loyalty and satisfaction.
Digging for gold data of conversions – how prospecting in travel is evolving
04/29/2014|11:01:51 PM|
Instead of relying on general data such as in the example above, why not rely on data that comes directly from the from the source?
How to execute on data-driven travel marketing
02/14/2014|10:56:40 AM|
As those at the sharp end of travel marketing forge new, adventurous ways to use data and analytics, they must stay focused on execution.
Lessons in analytics from Expedia’s ‘fail-fast’ culture
01/27/2014|2:35:46 PM|
In the highly competitive online travel sector, understanding what influences a transaction is essential to success. Expedia, which prides itself on being a data-driven organisation with a strong analytics culture, understands this only too well.
Intention-driven travel shops, airlines and beating the clock
11/21/2013|9:42:24 AM|
An emerging generation of online travel shops could help airlines beat the clock. These innovative retailers capture traveller intention and use it to drive bookings.
How to bridge the travel marketing divide
11/18/2013|10:42:55 AM|
Data is everywhere and yet as those in travel marketing use it build a strong relationships with their consumers, it can be difficult to deliver a personal and tailored user experience.
Hold that thought about Big Data in travel – what about Little Data?
06/25/2013|10:33:26 AM|
Little data is all about a more personalized and enjoyable experience for your customers that builds a strong sense of brand loyalty.
1 2 3 4 5 6 7 8 9 10

READ MORE

MOST POPULAR

1

Two-thirds of Chinese tourists are embracing themed travel

2

Baidu to sell $1 billion Ctrip stake to counter market competition

3

China to make 800m domestic trips, 7.5m overseas trips in national holiday

4

Beijing’s giant new airport helps China rival U.S. in the skies

5

Foreign airlines exploring diverse options for distribution in China

©2019 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!