Search results for “data marketing”
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Advertisers find new dimensions in travel audience data
10/22/2015|5:20:37 PM|
The travel and leisure industry was one of the first to be transformed by digital.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
What modern hotel brands can learn from Airbnb
04/10/2015|9:24:58 AM|
Airbnb is a game changer. But not for the familiar reasons.
Poor models are killing the travel loyalty star
03/31/2015|10:28:57 AM|
Airline, hotel, and rental car brands used to be the leaders among consumer industries when it came to using technology to understand their best customers.
Sharing is caring (unless it’s a bit creepy)
03/29/2015|9:09:14 AM|
A “Future of Travel” event in Madrid this week took a broad-brush approach to the industry, with one recurring theme at the heart of most discussions – data.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Hyatt Hotels globally rolls out its predictive analytics for upsells
03/12/2015|1:56:33 PM|
Hyatt Hotels is one of many travel companies that has been leveraging “big data”. In other words, it’s been aligning all the functions of its organization to optimally use predictive data analytics.
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