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Trip.com Group drives up ad costs on Xiaohongshu, squeezing smaller travel agencies

07/20/2025|6:50:07 PM|

Small and mid-sized travel agencies are struggling under pressure and turning to multiple platforms to diversify customer acquisition.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

Why airlines bet on sports marketing?

09/30/2025|8:31:39 AM|

Co-creating a cross-cultural consumer experience.

Trip.com looks to go beyond general-purpose AI

08/30/2025|11:17:24 AM|

As AI adoption accelerates, Trip.com’s dual focus on personalisation and operational efficiency positions it as a frontrunner in reshaping digital travel experiences.

Where will the next trillion-yuan growth in China’s hospitality industry come from?

09/22/2025|11:53:15 PM|

Exploring new growth opportunities in the dining sector.

How Xiaohongshu is driving new growth in the cultural and tourism industry?

09/19/2025|3:48:42 PM|

Xiaohongshu deeply influences the entire process of users’ travel decision-making.

2025 TravelDaily Conference: What’s on the global travel industry’s mind?

09/12/2025|12:21:38 PM|

New Waves, New World

Trip.com Group launches taste of China: An immersive dining show that brings you through a Chinese culinary journey

08/25/2025|3:45:00 PM|

Showcasing Trip.com Group’s commitment to culinary tourism and creative destination storytelling

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