Search results for “brand marketing”
Meituan counts on its membership initiative for travel business
12/03/2024|1:09:16 PM|
The tech-driven retail company’s decision to expand its Shen Hui Yuan membership program allowed Meituan to reach consumers in lower-tier cities as part of its effort to stimulate local consumption.
Accor China CEO: Finding market-brand fits is like putting together a puzzle
04/07/2023|10:21:36 AM|
Learning from partners and embracing digital channels.
AI drives efficiency and personalisation at Trip.com
11/22/2024|3:45:09 PM|
The group’s CEO, Jane Sun, explained that there are four main applications of AI, including focus on refining the user experience.
H World Group strengthens direct B2B sales capability
11/30/2024|10:55:03 AM|
The company is confident that strengthening these capabilities will further enhance its membership program and drive sustainable growth.
Marriott eyes doubling China presence in 5 years, says Yibing Mao
10/30/2024|5:17:19 PM|
With over 570 hotels spanning 24 brands in nearly 140 destinations across Greater China, Marriott sees tremendous potential in the market.
Hyatt forms joint venture with China Resources Land to expand China footprint
10/16/2024|2:09:02 PM|
The asset-light collaboration is set to introduce the collection of Mumian hotels' offerings.
H World faces a setback in Europe as 14 properties switch to Marriott brand
10/12/2024|6:06:51 PM|
The rebranding marks a step for Marriott’s expansion in Europe but it holds a different significance for H World.
TUI Blue continues rapid expansion in China and Southeast Asia
09/14/2024|10:21:00 AM|
First TUI Blue hotels opened in China and Malaysia
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