Search results for “brand marketing”
How simplicity and lifestyle branding drive loyalty for airlines
09/13/2017|6:36:52 PM|
JetBlue CIO says focusing on simplicity of the travel process is key to earning return customers. So what strategies have airlines adopted to simplify flying experience and build customer loyalty?
Travel brand marketing report on WeChat
04/20/2017|12:53:12 PM|
Approximately 73% of Chinese outbound travelers regard social media as the key channel to researching and gathering information about traveling.
Brand Karma & TrustYou partner to bring the best hotel reputation management
10/09/2015|6:05:24 PM|
Brand Karma and TrustYou announced a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR).
Which incentives should hotels offer to boost direct bookings?
02/26/2014|11:15:05 AM|
Hotels are eager to reduce their dependence on online travel agencies (OTAs) for obtaining guests. They want to spare themselves the high costs of using third-party channels.
Starwood Hotels sees mobile bookings grow at unprecedented rate
02/20/2014|8:51:24 AM|
Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.
OTAs are winning the battle but maybe not the hotel distribution war
02/17/2014|10:03:40 AM|
OTAs cannibalising direct hotel sales isn’t surprising, and boils down to two things: the range of offers and the ability to put huge marketing clout into driving custom.
Flight Centre to launch a new brand proposition and marketing campaign
07/09/2007|9:22:00 AM|
High street travel retailer Flight Centre is set to launch a new brand proposition and marketing campaign as part of the company’s strategy of improving overall customer experience and drawing on the strengths of its sales consultants. (7/5/2007)
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019|6:13:44 PM|
Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
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Ctrip closes Naspers stock swap, appoints 3 more directors to MakeMyTrip's board

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Chatbots proving their worth in travel e-commerce

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Ctrip reports 19% rise in net revenue, proposes to change company name to Trip.com Group

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Virtual interlining model for hotels – set to compete with OTAs?

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Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun

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