Search results for “big data marketing”
Wanda makes first OTA investment with US$577 million in LY.com
07/07/2015|5:00:07 PM|
Wanda Culture Industry Group has injected RMB3.58 billion in its first OTA investment - LY.com, as part of Wanda Tourism’s ‘online +’ O2O strategy.
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Bus ride platform DuduBus raises US$1.0 million in Pre A financing round
06/29/2015|2:59:00 PM|
Shenzhen-based online bus charter platform, DuduBus announced it received Pre A round financing of RMB12 million from Susino Umbrella and K2 Ventures.
Alibaba forms local lifestyle platform JV with Ant Financial
06/23/2015|10:08:56 AM|
Both parties will invest RMB3 billion in the Koubei platform that will leverage Alibaba’s gourmet platform and Ant Financial’s offline operations and management.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
B2B travel platform Zmyou raises US$8 million in Series A financing
06/24/2015|10:04:47 AM|
Zmyou received an A Series investment worth RMB50 million, bringing the company’s estimated value to RMB300 million,
Ctrip fills war chest with offering of US$1 billion convertible senior notes
06/18/2015|8:29:08 AM|
Ctrip will offer up to US$1 billion in aggregate principal amount of senior notes convertible into Ctrip's ADS, each representing 0.25 of an ordinary share.
Baidu invests in two public transport Wi-Fi operators
06/09/2015|7:08:17 AM|
Baidu, Alibaba and Tencent are eager for a slice of the Wi-Fi market as a POE, a source of users and customer behavior data and rich app showplace.
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