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Search results for “WebBeds”
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Chinese travellers increasingly booking on web and mobile
07/16/2014
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9:42:21 AM
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More than half of Chinese travellers are booking their hotel accommodation via the web or mobile apps, up from 45% last year, new research by Hotels.com shows.
Inside Expedia’s Usability Lab, consumer behavior provides insights
05/24/2016
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9:20:41 AM
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Designed primarily to explore consumers’ path to purchase — and to see how online design elements facilitate or hinder the process —Expedia’s Usability Lab is also predicated on the premise that anything that makes the process smoother is good for all concerned.
Online will be most popular travel booking channel in Europe by 2017
05/16/2016
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11:41:40 AM
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Phocuswright, at its conference in Dublin, Ireland, this week, estimates that the continent’s digital penetration for bookings will move past that of North America (still under half of all bookings) to reach 52% by the end of 2017.
Three principles for hotels wanting to boost direct bookings
04/11/2016
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1:56:17 PM
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When improving direct booking, hotels could treat different kinds of traffic in different ways, carrying copy and branding initiatives all the way through the booking process and spliting your audience, see what really does work best, and use those learnings for the next campaign you launch.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016
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10:42:14 PM
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China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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