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Search results for “We-Media”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Strengthening data prowess - a must in today's digital economy
07/26/2018
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3:32:52 PM
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Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
New York City sues Airbnb to enforce new law regarding host information
07/24/2018
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1:38:42 PM
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"We are committed to fighting for the privacy of our community and will not stand by silently while OSE attempts to harass responsible New Yorkers who share their home," said an Airbnb spokesman.
Lufthansa's digitalization strategy starts to take off
06/19/2018
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5:46:20 PM
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Thanks to a local partnership with Air China, Lufthansa is flying more Chinese travelers than their European counterparts for the first time since last year.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
How under 30s, KOLs and Zimeiti are shaking up China's travel industry
05/08/2018
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10:33:56 AM
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Zimeiti have become very popular - people get more up-to-date information about where others are traveling. So zimeiti and media have become very popular in terms of directing traffic and providing information to our consumers.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
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