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Search results for “Viewpoint”
Five ways to perfect the travel booking funnel
12/09/2015
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6:28:02 PM
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Understanding the customer journey in its entirety is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel booking. This is a viewpoint by Tony Gray, senior director of consulting services at Webtrends.
A deep dive into social media and travel – past, present and future
06/17/2013
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10:28:29 AM
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Travel brands can consider the concept behind creating a travel shopping application on top of a Social network: end-to-end integration.
Distribution, GDSs and low cost carriers – a view from the sharp end
06/13/2013
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10:34:56 AM
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Small emerging suppliers don't have time and money to embrace distribution. And many distributors fail to provide ideal solutions.
Hotel websites: Tips for a multi-device and info-hungry world (full of impatient consumers)
06/09/2013
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11:01:18 AM
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Creating and maintaining a high-quality website in a short amount of time and with less fuss has become a real option.
Eight things smart hotel revenue managers do differently
06/07/2013
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10:13:56 AM
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The new age of revenue management will take big leap into the world of predictive, big data driven, revenue management strategies instead of the historical demand-driven practices of today.
How travel brands are cruising along social media
06/06/2013
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10:36:22 AM
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In a new report, Unmetric, the social media benchmarking company from New York, takes a look at how some of the top travel brands are performing on social media.
For travel, the key to loyalty is personalization
05/28/2013
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10:22:20 AM
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Travel and tourism brands can begin the ‘getting-to-know-you’ phase at earlier stages, including during research and booking, by establishing an open line of communication for their guests.
Rethinking the traditional hotel guest satisfaction survey
05/24/2013
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10:24:48 AM
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The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback.
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