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Search results for “TripAdvisor”
Chinese tourism will benefit the West in marketing and influence
05/14/2018
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9:32:44 AM
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The West can learn to use new, powerful tools that will shape the future of marketing and business. Western governments need to create the conditions under which Chinese tourism can flourish: easier access, a safer environment, more convenience.
Hotels investing in growing direct bookings, mobile upgrades for 2018
05/03/2018
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3:46:28 PM
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Hotels view their own websites as equally as effective at driving direct bookings as Google or TripAdvisor, a new report from SiteMinder shows.
RedAwning buys Blizzard to expand into vacation rental services
04/28/2018
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10:22:54 AM
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RedAwning claims to have 100,000 properties in 10,000 locations around the world.
Booking.com CEO was highest-paid OTA executive in 2016
05/09/2017
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10:45:59 AM
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Booking.com CEO Gillian Tans earned total compensation of USD 17.1 million last year, edging out her boss, then-Priceline Group Interim CEO Jeffery Boyd at USD 16.49 million.
Is a Priceline acquisition of TripAdvisor becoming more feasible?
06/07/2016
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6:15:21 PM
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The $64 billion behemoth and its fiercest rival, $16 billion Expedia, have been going head to head for the best assets, as newer vacation-rental entrants like HomeAway and Airbnb take some market share.
Understanding TripAdvisor’s product creation flow
05/16/2016
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9:23:55 AM
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The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
A data dive into the power and positioning of Google Flights
03/16/2018
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3:45:25 PM
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The focus on brand and search is critical as it may be the primary means of keeping Google Flights at bay.
Google hotel reviews more than doubled in 2017
03/15/2018
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4:10:23 PM
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Travelers posted 27% more hotel reviews in 2017 than a year earlier, and most of that growth can be attributed to Google.
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