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What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

12/19/2025|2:56:54 AM|

Highest dependence on mainland Chinese guests: 45.0%.

Japanese new year travel to China stays resilient despite tensions

12/08/2025|10:59:58 AM|

Bookings for Hankyu Travel’s tours to mainland China have more than tripled.

Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

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40% of China-Japan flights slashed: where is the capacity shifting?

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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China grants 30-day visa-free entry for UK citizens

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Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

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