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Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

Mainland Chinese tourists drive record July for Japan tourism

08/27/2025|4:10:41 PM|

Japan is on track to surpass 40 million inbound visitors in 2025.

Guangzhou and Shenzhen overtake Hong Kong as Greater Bay Area’s inbound tourism map is redrawn

11/26/2025|12:04:43 AM|

A reshaped transportation landscape is redefining the area’s travel dynamics.

China urges citizens to avoid travel to Japan: Tourism headwinds intensify

11/17/2025|10:04:33 AM|

Chinese tourists are shifting toward Southeast Asian destinations.

Chinese-style bathhouses: A new favorite for foreign tourists

11/19/2025|9:55:23 AM|

“24-hour spas in China” have become the latest trending keyword among foreign influencers.

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

Chinese tourists flock overseas during National Day Holiday

10/10/2025|11:51:44 PM|

Holiday demand shifted abroad—regional hubs led, while long-haul made a strong return.

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