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Search results for “TV”
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019
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11:49:39 AM
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84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Expedia eyes global new heights with dual focuses on travelers and partners
11/15/2019
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2:55:31 PM
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Enabling frictionless travel requires strategies and thoughts on different levels.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017
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8:59:13 PM
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Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Priceline rethinks digital advertising in favor of TV
11/07/2017
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4:00:22 PM
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Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
Airbnb second-quarter revenue topped $1 billion
09/19/2019
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12:05:03 PM
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The company will be launching a multimillion-dollar marketing campaign with ads running on TV and digital platforms, highlighting its hosts and promoting the benefits of hosting.
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017
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2:17:46 PM
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Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
OYO hotels in the US
07/03/2019
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7:02:40 PM
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U.S budget market is a sweet spot that works really well with Oyo's capabilities.
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