Search results for “Starwood Hotels”
Starwood Hotels & Resorts’ board of directors has exactly until 11:59 p.m. Eastern this Thursday to make a big decision about whether or not the Stamford, Connecticut-based company will continue with its $12.2 billion merger agreement with Marriott, or whether it will accept a new $14 billion bid from a group of companies led by Anbang Insurance Group, J.C. Flowers & Co., and Primavera Capital Group.
Hotels are bringing strong incentives to business travelers to encourage them to book directly. Research conducted in conjunction with GBTA shows 39 percent of UK business travelers book direct, with 33 percent in France and 35 percent in Germany. In the same survey across the same three countries, a surprising 62-84 percent of travelers say their company allowed direct bookings in some situations.
Microsoft is adding its Cortana virtual assistant to Skype, which means the booking of hotels and other travel (and other services) will become possible within the instant-messaging platform. Starwood-owned Westin was the first hotel brand to participate by creating a bot that can integrate with Skype.