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Marriott Investor Call: This Is What We Have in Store for Starwood
03/22/2016
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6:31:19 PM
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Marriott held a call for investors on this Monday morning, talking primarily about the new deal’s terms. Marriott decided to combine its Rewards with Starwood Preferred Guest loyalty programs and integrate their brands.With newly revised bid, the synergies have risen to $250 million, and Marriott expects them to be fully achieved within two years after closing.
Starwood Hotels pushes into Greater China with 20 new hotels
02/28/2015
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9:50:29 AM
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Starwood Hotels plans to open 20 hotels in greater China in 2015, including two luxury hotels, 12 high-end hotels, and six select boutique hotels.
7 tech innovations from Starwood’s test lab
12/14/2015
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11:45:13 AM
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A tour inside Starwood Hotels’ room concepts revealed several technological innovations that could be rolling out as brand prototypes in the not-so-distant future.
It’s alive: Keyless entry is here as Starwood rolls out app update
11/04/2014
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3:30:21 PM
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Starwood Hotels and Resorts has officially won the race to be the first global hotelier to offer keyless entry to guests.
How Starwood and other hotels turn to videos and music to reach new guests
01/04/2015
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11:01:01 AM
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The independent Plus creative agency in New York produces videos for a wide range of consumer clients including Starwood Hotels.
Starwood folds travel professionals into targeted rewards program with $30 million of marketing
09/06/2014
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7:47:13 PM
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With a $30 million marketing splash, Starwood is moving away from offering a separate incentive program for meeting and travel professionals, and offering one comprehensive loyalty account.
Peek at Starwood’s Google Glass app, in beta [IMAGES]
04/21/2014
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12:45:11 PM
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Google Glass isn’t going away, despite the wishes of some travel companies. And Starwood, a chain of 1,150 hotels worldwide, is the latest hospitality brand to embrace the wearable technology.
Starwood claims mobile travel industry first with changeable state-aware interface
03/16/2012
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9:42:05 AM
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With nine brands covering nearly 1,100 hotels in 100 countries and territories, Starwood Hotels has come up with a single “state-aware” interface for its loyalty program iPhone app.
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