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Search results for “SEO”
How to pre-open a hotel [Part Two of Two - distribution, revenue management, sales]
06/01/2012
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8:04:23 AM
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In this article, the author expands the hotel pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems.
Ten tips for ethical link building on travel websites
04/19/2011
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11:46:33 AM
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Search behaviours have changed, just like Google’s algorithm, so if your search strategy is still about trying to out-smart Google’s algorithm, working the loopholes and simulating relevance, then it’s time to re-think your approach.
Expedia: 6 ways for affiliates to combat Google Panda spankings
04/05/2012
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9:39:30 AM
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Google’s ongoing Panda updates make it especially challenging to sites with affiliate relationships. The following is a summary of Expedia Affiliate Network’s best practices on how affiliates can deal with the updates.
The 2012 Do’s & Don’ts of Hotel Distribution[Part 1 of 2]
03/15/2012
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10:15:26 AM
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Below are HeBS Digital’s 2012 Do’s and Don’ts of Hotel Distribution. Hotels should focus on their websites, maintain rate parity and market to international visitors, etc.
Credibility In The Age Of The Incredulous
02/20/2012
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10:04:47 AM
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In this age of instant communication and endless noise, how can hotels gain credibility amongst customers and branch out to new ones? The author provides advice and suggestions.
Online reviews continue to garner power as reliable gauge of local businesses
07/16/2014
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10:32:12 PM
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Local SEO firm BrightLocal has updated its annual user review report, which looks at how users create and rely on reviews of local businesses.
How much exactly a hotel should invest in Internet marketing in 2012
09/13/2011
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9:37:11 AM
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Allocating the appropriate amount of your property’s overall marketing budget to online marketing can be more of an art, than science.
How Google Apps can help skinny startups and big travel brands
09/09/2011
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10:32:59 AM
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This is a guest post Lee Stretton from SEO and digital marketing advisors AddPeople.
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