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Search results for “SEO”
Skyscanner CEO is optimistic about APAC tourism recovery and expects to deepen partnerships with more Chinese airlines
06/28/2022
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11:42:25 AM
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Metasearch remains the core focus with direct bookings representing no more than 15%-20% of total booking volume.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Omio set to strengthen its offering in China
10/09/2021
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8:00:53 AM
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The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
TripAdvisor buys SinglePlatform for $51m to offset Google SEO roadblocks
12/09/2019
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2:26:06 PM
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After the integration, restaurants can subscribe to the service and simultaneously update their menus across the web from the TripAdvisor management center.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Google ads and the online travel industry have hit a wall
11/12/2019
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6:05:28 PM
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Booking Holdings' CEO said the company’s future success will rely on reaching people without Google getting in the way.
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