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Search results for “ROI”
China hotels to gross $796 billion in 2018 in accommodation and F&B services
04/13/2018
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5:54:46 PM
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Hotel report projects that China’s hotel industry will gross RMB 5 trillion from accommodation and F&B services in 2018. Jinjiang, BTG Homeinns and HUAZHU have been identified as the three biggest hotel groups.
ITB China introduces Business Travel Day: Focused, Interactive industry talks
01/30/2018
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10:26:57 AM
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CITS American Express Global Business Travel, Carlson Wagonlit Travel China and BCD Travel: exclusive partners – Seminars for business travel managers and everyone in business travel.
Destinations establish way of measuring ROI of social media
01/18/2016
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9:47:09 AM
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Since destinations are some of the most prolific users of social media in the travel industry, the social media agency Think decided to establish its own formula to evaluate whether the investment on social media channel is worthy.
31% Chinese companies expect travel budgets to rise in 12 months
11/01/2017
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1:19:34 PM
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The CITS American Express Global Business Travel 2017 China Business Travel Survey (the Barometer) has revealed that 31% of Chinese companies expect travel budgets to rise over the next twelve months.
Ten vital distribution solutions every hotel needs to stay competitive
11/10/2017
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5:17:07 PM
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This article explores ten key distribution solutions every hotel needs in order to stay competitive and properly market its products.
GDS can equal ROI with the right opportunities
12/07/2015
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9:05:04 AM
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Sources say many hoteliers are overlooking opportunities by not marketing through GDSes and working with travel agents to secure highly lucrative bookings.
Analyse the digital experience to improve the booking flow
08/15/2017
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3:17:03 PM
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Mobile traffic is up 20.7% since 2015 and is rapidly growing. The best way to achieve customer loyalty is to make the customer experience seamless by shrinking site’s search categories, offering interactive maps and streamlining the check-out process.
Why travel marketers must leverage city-specific targeting to increase ROI
06/19/2015
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8:28:03 AM
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When marketers or brands leverage city-specific targeting, it generally offers 30 percent better return on investment than a general message does.
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