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Search results for “ROI”
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020
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5:23:21 PM
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Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Oaky raises $9.5 million in Series A funding
03/02/2020
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2:06:11 PM
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Oaky works with around 1,500 hotels across 90 countries around the globe, including Mercure, Le Plaza Brussels and Radisson.
Ctrip takes global expansion to reduce risks from geographic uncertainties
09/10/2019
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6:13:44 PM
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Trip.com has achieved "quite sustainable profitability" in Hong Kong, and is very close to break-even point in Japan and South Korea, according to CEO Jane Sun.
Socio raises $6 million Series A to expand event management platform
08/07/2019
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4:15:59 PM
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In a little over a year, Socio's client base has grown to more than 400 customers in nearly 50 countries.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Amadeus on changing business models, tech ROI and NDC
11/01/2017
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5:14:08 PM
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The digital transformation for airlines needs investment on IT infrastructure and development of time-fitting strategies. Amadeus believes that NDC's application has to be expanded now.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
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