Search results for “Mobile Content”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Evaluating the role of tech and agencies in facilitating travel
11/15/2021|12:21:22 PM|
Travelport is constantly evaluating the travel-related situation in the Asia Pacific region and accordingly preparing for ways to support the industry, including companies and travellers from the Chinese market.
Agoda gears up for rebound in travel in APAC region
11/10/2021|4:23:53 PM|
John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021|11:14:28 AM|
The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
China eliminates local infections; Japanese hotelier brings in luxury resort | Daily Brief
08/23/2021|11:20:44 PM|
Tencent-backed travel firm reports 78% rise in revenue; Uber buys Hong Kong cab-hailing app.
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