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Setting up an e-commerce brand in China – it’s about prioritizing investments

03/14/2016|10:16:20 PM|

There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.

RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

TravelDaily to host 2015 China Hotel Marketing Conference

04/02/2015|6:33:40 PM|

TravelDaily China, announced today it will partner with PhoCusWright to stage the 2015 China Hotel Marketing Conference in Shanghai from May 13 to 14, 2015.

Luring Chinese for international travel – a game that is getting bigger and bigger

03/26/2015|7:24:39 AM|

Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.

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